Developing Businesses, Brands & People

Hey, I'm Christin Mey.

My academic and vocational background is in communication strategy, neuromarketing and behavioural science. These days, I use this knowledge in the context of adult education. As a former brand strategist for international advertising networks and certified trainer & business coach, I believe that business development & personal development have  quite a bit in common. Consequently, I mix and match the particular strategies used in both disciplines in order to unlock untapped potential.

My work focuses on translating contemporary scientific research findings into day-to-day life, with the aim to improve self-efficacy & accelerate business as well as personal growth. The nerd in me loves breaking down complex research  & turning it into fun, engaging but most of all applicable and memorable educational material.

Having lived, studied and worked in seven different countries, I have developed a global mind-set and love to share my ideas on how to best leverage our potential in an ever-changing environment. My "Follow the Fun” teaching techniques aim to make the complex stuff simple and the heavy things a little lighter. In an effort to help us to "Build the Brain We Want" - in business and life in general - I am happy to whip out the pink fluffy handcuffs to start a conversation on cognitive barriers and the Play-Doh® to explain the concept behind neuroplasticity.

I am especially committed to conducting evidence-based workshops & speaking engagements on topics such as:

* Sustainable Habit Change

* Positive Cognitive Strategies

* Perfectionism as Barrier to Innovation & Creativity

* Addictive Anxieties - The Vicious Circle of Cortisol

* Identity & Behavioural Drivers

Feel free to get in touch via hey@ christinmey.com for strategy, training, coaching or speaking requests. You can also follow me on facebook.com/hey.miss.mey or instagram.com/hey.miss.mey to get a better feel of what I get up to.

Thanks so much for your visit!

Best wishes & speak soon,

Christin Mey, MA, MSc, Certified Trainer (IHK), Certified Executive Coach (dvct) 

- Follow the Fun to Build the Brain You Want -

Testimonials: 

"Christin Mey (BA, MA, MSc) is on a mission to help you Build the Brain you WANT, translating scientific research into practical strategies for day-to-day life to help clients build concrete, game-changing new (neuro)pathways. A former brand strategist for international advertising networks, marrying a powerful combination of communication strategy and adult education, Christin has shared her work in the world through the various vehicles of business development, training and personal development. Her workshops help you to Build the Brain you WANT, focusing on turning contemporary (neuro-)scientific research into implementation, action and fulfillment by impacting everyday decision-making. Christin's unique differentiator? Her ability to tap into strategies used in advertising to explain how behavioural change works and apply it to personal development." 

Powherhouse Media Group - Accelerating Women in Leadership, www.powherhouse.com, Canada

"I have gotten to know Christin as an impeccable strategist, an empathetic and structured team leader and as an incredibly engaging educator. Whichever hat she was wearing at the time, I consistently perceived her as a fair player exhibiting tremendous leadership skills. I continue to be impressed by the emphasis she put on developing and coaching her own team as well as other staff members, creating an environment for learning within the agency whilst maintaining high levels of energy and expanding team spirit."

 Nina Schneider, Operations Manager, Integer (Omnicom Group), Hamburg, Germany

"When you are around and work with Christin be sure to be prepared for having a blast each time. She is not only bubbling with creativity and ideas but also hands on when it comes to developing and implementing well thought through strategies. Christin is truly one of the smartest brains I've ever worked with and at the same time the most down to earth person with a huge heart and a very personal style adding a special touch to any piece of work."

Kerrin Bendixen, Senior Strategic Planner, TBWA (Omnicom Group), Hamburg, Germany

"Christin is an incredibly sharp and vibrant mind. I really enjoyed working with her and I’m so thankful for all the things I’ve learned from her. Christin has outstanding analytical skills, a great talent to discover insights and is never short of ideas or energy. She has this impressive drive to perfect every project she is working on. Christin cares a lot about the people that work with her and is a true builder of teams."

Bastian Schmitz, Strategic Planner, Integer (Omnicom Group), Hamburg, Germany

"Christin is an enterprising and hard working individual with outstanding interpersonal skills. She is used to working in international teams and successfully bridges the gap between different cultures. She is one of the exceptional bunch of people who can both set the strategy and make sure it is executed successfully; always reliable to follow up and get the task at hand completed. It has been a real pleasure to work with Christin with her manner and smile always being affable. I am happy to support Christin in any endeavour she pursues and can wholeheartedly recommend her to anyone looking for a highly talented creative strategist, with an extraordinary mix of logic and creative flare at the heart of her work."

Stefanie Becks, Corporate Communications Manager, JWT (WPP Group), Hamburg, Germany

"I am impressed with Christin's profound analytical skills, which she combines with a great sense for creativity and innovation. Moreover and thanks to her strong academic background with a BA (Hons) and two Master degrees (MSc & MA), obtained in England and France, Christin possesses unusually sound theoretical knowledge in the area of planning and brand strategy. AT JWT she demonstrated that she could transform her theoretical knowledge into practice, delivering reliably excellent results without fail. Her extraordinary commitment, her outstanding work ethics and her perceptive personality are equally commendable."

Peter Tautkus, Executive Strategy Director, Scholz & Friends (WPP Group), Hamburg, Germany

"Christin was a very valuable member of the Kraftfoods team at JWT Hamburg. She possesses excellent skills in regard to combining analytical assessment with creativity and conceptual thinking. Therefore, I strongly believe that she is highly deployable in all areas of strategic planning. Christin is a great communicator and very productive and professional, converting her strategic thinking into concrete and tangible results. Her commitment exceeds all expectations and she takes full responsibility for the projects that she is in charge of. My team and I greatly benefited from Christin’s support."

Beatrix Bruckmann, Client Service Director, JWT (WPP Group), Hamburg, Germany

"During Christin’s time on the GlaxoSmithKline NWE account, she worked independently as a planner as well as leading junior planner colleagues, and with a variety of account staff at all levels. She showed passion and enthusiasm in her approach to tasks, always staying true to the ultimate goal of brand building towards the relevant audience. Christin showed great proactivity in terms of internal agency development. She was highly committed to searching for and participating in training, and improving the tools available and working methodologies within the agency. Christin was very supportive of all her colleagues and gave much focus and thought to motivating them and recognising their achievements."

Bethany Pringle, Management Supervisor, TBWA (Omnicom Group), Hamburg, Germany            

"Christin is reliable and meticulous, a hard worker that demonstrates great autonomy. She has strong capacities of analysis and her creative judgment is accurate."

Floriane Tripolino, Regional Business Director, JWT (WPP Group), Hamburg, Germany

"Christin, there's no question, is a great talent. She is full of creative ideas and is very passionate about her work. Whether it was in Hasbro's Product Development, Brand Management or Licensing Department, she showed strong commitment and delivered excellent work."

Imke Heinrich, Senior Brand Manager, Hasbro European Headquarters, London, UK

"Christin was awarded a 1st Class Degree on the BA (Hons) Advertising, Marketing Communications & Public Relations and went on to pass her MA in International Marketing Communications with Distinction. This was richly deserved and a reward for her engagement and outstanding contribution on the course. She has also been recognised by the Business School and myself for her extra-curricular involvement and in supporting other fellow students receiving LMBS Excellence and Student Success Awards in 2010."

Dr Peter Wynarczyk, Deputy Dean, LMBS, London, UK

"I have known Christin since she commenced her undergraduate studies in Public Relations and Advertising at London Metropolitan University. It quickly became obvious to me that I was instructing a student of rare intellect and dedication, and who went on to achieve an outstandingly successful result in her undergraduate studies. I subsequently taught Christin during her postgraduate studies, in which she once again demonstrated her considerable abilities in the analysis, conceptualisation and execution of strategic communications activity."

Michael Yorke, Course Leader BA (Public Relations), LMBS, London, UK & Visiting Professor, Ecole Supérieure de Commerce Et Management, Poitiers, France

"Christin was an outstanding marketing student with a sharp mind and great attitude. She always went the extra mile and strove for excellence - achieving it every time. Christin also worked on some live marketing, advertising and PR writing projects for the university which were always delivered to a great standard." 

Gareth Thompson, Senior Lecturer, LMBS, London, UK & Visiting Professor, Ecole Supérieure de Commerce Et Management, Poitiers, France

"Christin was a ferocious student and learner in that she loves being educated and widening her knowledge. However, what impresses me most is her ability to deal with people at all levels. In my classes, she worked splendidly on her own. She was also a team player and positively engaged those who were not of the same standard of excellence as she was. This is the essence of a very special person."

Dr Diana Luck, Senior Lecturer, LMBS, London, UK