Strategy: Develop Your Brand & Business 

Why do I offer this?
​I am a trained strategist with an MA in International Marketing Communications, obtained in London, UK and an MSc in International Marketing Communications Strategy, obtained in Poitiers, France. I have worked within the strategy departments of the two worldwide biggest advertising networks, WPP and Omnicom Group. I continue to be fascinated by the potential that marketing has the power to unleash upon great people and great products. It’s my belief that to create a meaningful proposition and longevity, authenticity is what differentiates brands & businesses. 

And that’s what interests me the most...

I am keen to find out what you/your brand/your business truly stands for and building a strategy upon this thorough backbone. I enjoy working with freelancers, entrepreneurs and business owners that are passionate about their work and are keen to innovate and put new ideas into practice. I am not keen on hierarchy, paper-pushing and bullshit bingo.

Questions I would like to explore with you could be:

- What makes a good branding strategy & what is yours?
- Which marketing strategies are right for your business?  
- Who is your competition & what makes you unique?
- What trends impact your industry & how can you leverage them?

I strongly believe in companies and people that are on a journey of innovation and prosperity that’s of benefit to them whilst offering a real benefit to their customers. If your product or service solves a problem instead of creating one, I can’t wait to get on board and provide you with clear strategic guidance. 

Testimonials 

"I was stuck, it felt to me that I was horribly stuck. Two of my businesses were very similar and needed to integrate into one and I didn't have a clear message to explain what I do for a job. My message of available services and products I had to share to potential clients was very confusing (even to me - let alone someone that didn't know what I 'do' for a job). This dysfunction further made me feel stuck and I sat like this with very few customers and certainly very little cross selling for nearly 12 months until I met Chris. In one afternoon we had an intensive and fun session with her whiteboard and bits of paper, which has changed everything almost immediately after implementing the changes to my online presence. I have been able to run with her very clear strategy of how to meld the two businesses together, giving my customers cross buying opportunity which has happened by day two of the release of my new website. Prior to the integration, I had the same products and services and very few of my regular customers took advantage of what I had to offer. The sense of freedom and clarity in where I am best to direct my business has resulted in a huge reduction of stress that I had underestimated was there for me. I am enjoying my work even more and with my new title to explain what I do feels really comfortable. Thank you Chris for being my answer to searching. I am now able to serve others easier and have more of an opportunity to do what I love to do in my business... my one business with multiple interesting aspects!" 

Maria Quayle-Guppy, business-owner, mariainspiredlife.co.nz, Bay of Islands, New Zealand

"Chris facilitated a planning meeting for our new (medical) network to agree a mission statement. It was important for us to ensure that all participants, from three different practices, had a chance to have their input and to ensure that at the conclusion we had a mission statement we all believed in. Chris provided an excellent balance of keeping us focused and on track without making the process over complicated or boring.  As a results we achieved our goal, had fun and enjoyed the process." 

Lauren Demblon, Group Practice Manager, Health Network Northern Bays, New Zealand

"I got to know Christin through a Coaching course that I led. Since we hit it off right away and I was impressed with her skills as a comms strategist, I asked for her support in sharpening my public profile. I had studied and taught diverse subject topics over the years and had to strategically narrow down the content of my website, leaflets, business cards etc. With her help I was able to unclutter my list of credentials, bulky résumé and teaching programme offers. We established a sharp and clear positioning which was still flexible enough to be tailored to different audiences depending on their specific needs and pre-existing knowledge. With Christin’s guidance I was able to segment my different skills comprehensively whilst not loosing their breadth or width. As a welcome side effect, I also developed a clearer understanding of my unique selling points and how to communicate them more effectively to potential clients."

Cornelia Ölund, self-employed Trainer & Coach, Hamburg, Germany